If you are an SEO agency or a developer, you are likely paying between $99 and $400 per month for tools like Ahrefs, Semrush, or AccuRanker.
While these tools are excellent, their pricing models are punishing for high-volume keyword tracking. They often charge based on “credits” or “keywords tracked,” making it prohibitively expensive to monitor 10,000+ keywords daily.
But here is the secret: Rank Trackers are just wrappers around SERP APIs.
By stripping away the UI and building your own lightweight tracker using SearchCans ($0.56/1k requests), you can track 15,000 keywords a month for less than $10.
This guide shows you the math, the code, and the strategy to build a high-volume rank tracker that makes financial sense.
The Unit Economics: Why Most APIs Fail
To build a profitable rank tracker (or just to save money for your agency), your Cost of Goods Sold (COGS)—in this case, the data cost—must be low.
Let’s assume you need to track 1,000 keywords daily (30,000 requests/month).
Scenario A: Using SerpApi ($15/1k)
- Monthly Volume: 30,000 requests
- Cost: 30 * $15 = $450 / month
- Verdict: Unsustainable. You are paying more than a finished SaaS product.
Scenario B: Using SearchCans ($0.56/1k)
- Monthly Volume: 30,000 requests
- Cost: 30 * $0.56 = $16.80 / month
- Verdict: 96% Cheaper. This margin allows you to build a profitable internal tool or even resell it as a SaaS.
Architecture: The “Serverless” Rank Tracker
You don’t need a complex backend. You can build a robust tracker using a simple Python script and a Google Sheet (or a SQL database).
The Logic
- Input: A list of keywords and target domains.
- Fetch: Call SearchCans API to get the Google SERP JSON.
- Parse: Iterate through the
organic_resultsto find the rank of your target domain. - Store: Save the date, rank, and URL.
The Code (Python)
Here is a production-ready snippet to check rankings for a list of keywords:
import requests
import pandas as pd
from datetime import date
# Configuration
API_URL = "https://www.searchcans.com/api/search"
API_KEY = "YOUR_SEARCHCANS_KEY"
TARGET_DOMAIN = "example.com"
KEYWORDS = ["best seo api", "rank tracker python", "high volume serp"]
def check_rank(keyword):
headers = {"Authorization": f"Bearer {API_KEY}"}
params = {
"q": keyword,
"engine": "google",
"num": 100 # Scan top 100 results for deep tracking
}
try:
resp = requests.get(API_URL, params=params, headers=headers)
if resp.status_code != 200:
return "API Error"
data = resp.json()
# Find rank in organic results
for result in data.get("organic_results", []):
link = result.get("link", "")
if TARGET_DOMAIN in link:
return result.get("position")
return "Not in Top 100"
except Exception:
return "Connection Error"
# Run the batch
if __name__ == "__main__":
results = []
print(f"Tracking {len(KEYWORDS)} keywords for {TARGET_DOMAIN}...")
for kw in KEYWORDS:
rank = check_rank(kw)
results.append({
"date": date.today(),
"keyword": kw,
"rank": rank
})
# Export to CSV
df = pd.DataFrame(results)
print(df)
df.to_csv("daily_ranks.csv", index=False)
Scaling to 100,000 Keywords
The main challenge with high-volume tracking isn’t code; it’s reliability.
If you need to track 100,000 keywords for a large enterprise client:
- Use Asyncio: Fire 500 requests per second. SearchCans handles the concurrency.
- Cost: 100,000 requests = $56.00.
- Value: An equivalent enterprise plan at Ahrefs or Semrush would cost $4,000+/month for this volume of daily updates.
Async Implementation Example
import asyncio
import aiohttp
async def check_rank_async(session, keyword):
params = {
"q": keyword,
"engine": "google",
"num": 100
}
headers = {"Authorization": f"Bearer {API_KEY}"}
async with session.get(API_URL, params=params, headers=headers) as resp:
data = await resp.json()
for result in data.get("organic_results", []):
if TARGET_DOMAIN in result.get("link", ""):
return result.get("position")
return "Not in Top 100"
async def track_keywords_async(keywords):
async with aiohttp.ClientSession() as session:
tasks = [check_rank_async(session, kw) for kw in keywords]
results = await asyncio.gather(*tasks)
return results
# Track 1000 keywords in parallel
# asyncio.run(track_keywords_async(LARGE_KEYWORD_LIST))
Adding Historical Tracking
For a complete rank tracker, store data in a database:
import sqlite3
def store_rank(keyword, rank, date):
conn = sqlite3.connect('ranks.db')
cursor = conn.cursor()
cursor.execute('''
INSERT INTO rankings (keyword, rank, date)
VALUES (?, ?, ?)
''', (keyword, rank, date))
conn.commit()
conn.close()
Conclusion
The era of overpaying for SEO data is over. Whether you are an indie developer building the next “Ahrefs Killer” or an agency trying to improve margins, the math is simple.
You need a data provider that acts like a utility (cheap, reliable, unlimited), not a luxury good. With SearchCans, you can build a rank tracker for the price of a Netflix subscription.
Resources
Related Topics:
- SERP API Pricing Index 2026 - Full cost breakdown
- Why Rate Limits Kill Scrapers - Learn about high-concurrency scraping
- Automated Keyword Gap Analysis - Advanced SEO strategies
- Building SEO Tools with SERP API - Comprehensive guide
- 48-Hour SEO Tool Startup - Real startup case study
Get Started:
- Free Trial - Get 100 free credits
- API Documentation - Technical reference
- Pricing - Transparent costs
- Playground - Test in browser
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